7 reasons why high performing brands outsource their lead generation.

Keeping your lead generation entirely in-house is a dangerous strategy. Not only have you got to carry the burden of recruitment and training, but you also run the risk of failing to adopt new technologies. But if you still need convincing, here are seven reasons to outsource your lead generation. Avoid hidden costs The cost…

New survey finds outsourcing is on the rise

Eighty per cent of solo operators are now willing to outsource business tasks – up from 27 per cent in 2012, according to a new survey from online community Flying Solo. The survey of more than 1000 business owners showed that while the number of businesses seeking outside help tripled, the majority of respondents (60 per cent)…

Channel 4 admits TV ad market is in recession as big brands pull back

Broadcaster also admits that while it saw a lift in TV ad spend following the Google brand safety scandal, that increase was ‘short-lived’. By Thomas Hobbs 12 Jul 2017 12:41 pm The advertisers who stopped backing Google following the YouTube brand safety scandal did shift more ad spend back into TV advertising, according to Channel 4. However, it…

Brace yourself – FMCG is about to weaponise content marketing

Can you remember the last great piece of content marketing you stumbled across? It may have made you laugh, think or even cry. But I’m willing to bet it didn’t make you buy. Recent research found that 60% of all content created by brands is poor, irrelevant or fails to deliver. Consumers – and brands –…

Recruiting in the Age of Well-Informed Job Candidates

Today’s savvy job seekers understand that employers regularly turn to the internet to peruse social media accounts and other sites that may reveal information about a candidate that isn’t included on a standard resume. And now more than ever, those same job seekers are conducting equally diligent research on prospective employers. While job seekers have…

4 Strategies For Building A Brand Gen Z Can’t Resist

Generation Z is maturing. The eldest are heading to the workforce, ready for change and motivated to “fix” what they see as wrong, while the youngest are challenging their parents to raise them in a more gender-fluid and digitally dominated culture. Generational thinking does not hold all the answers, putting cultures and large numbers of…

Micro-Influencers On The March In The Battle For Brand Position

Much has been made of the recent U.S. Federal Trade Commission letter, dispatched to 90 celebrities and brand partners, clarifying the guidelines on endorsing products through social media and throwing a new spotlight on a huge–and rapidly growing–tactic in consumer engagement—influencer outreach. This is certainly not a new issue in Europe—undisclosed influencer relationships with brands…

Cooladata: The Salesforce Venture Shifting How Brands Analyze Human Behavior

TWEET THIS Our mission is to help businesses make sense of this mountain of new information and gain a deep understanding of their customers’ behavior. People told us that it couldn’t be done, but this only provided extra motivation to create our product. Photo courtesy of PCMag Photo courtesy of PCMag The business intelligence market…

Another Massive Ransomware Outbreak Is Going Global Fast

Ukraine’s government, National Bank, its transportation services and largest power companies are bearing the brunt of what appears to be a massive ransomware outbreak that’s fast spreading across the world and hitting a significant number of critical infrastructure providers. Whispers of WannaCry abound, though some security experts said on Tuesday that a different breed, named Petya, was to blame….

How lead nurturing will improve relationships and boost sales

What is lead nurturing? Marketo describes lead nurturing as: ‘the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer’s journey. Lead nurturing focuses marketing and communication efforts on listening to the needs of prospects, and providing the information and answers they need.’ Whilst us communication professionals…

Mobile marketing and in-store sales: what’s the correlation?

Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their digital…