The inconvenient truth about Facebook’s user numbers

Research shows Facebook has a “potential reach” of 7.8 million people aged between 18 and 24 in the UK, two million more than actually exist. By Sarah Vizard 8 Sep 2017 12:26 pm Facebook is rightly coming in for criticism again after it was accused of claiming to have more users than actually exist. In the UK, for…

How eBay is using social platforms for its UK launch

EBay has a perception problem: People think of it as a storefront for used goods, when in fact, over 80 percent of what it sells on the site is new. To help it rebrand and shift people’s thinking, the online retailer launched a global campaign in June. As it rolls out to the U.K. over…

Consumer confidence edges up but marketers warned ‘not to be fooled’

Latest figures from GfK show consumers are increasingly saving rather than spending, a concern as the critical Christmas shopping season approaches. By Thomas Hobbs 31 Aug 2017 12:01 am Brands were warned last month that there was “unlikely to be any optimism for the foreseeable future” after dire consumer confidence figures last month. However, just a month later and…

8 Mistakes Business Owners Make Creating Their ‘About Us’ Page

Despite being probably the most visited page on a business’s website, the “About Us” is often overlooked. It’s an afterthought following more seemingly important content and product pages. The fact of the matter is that your “About” page is very important. It introduces your business to website visitors, tells them what exactly it is that you do…

If you’re a Director shouldn’t you be too busy to make cold calls?

  Our new client made a good point recently. He’s getting us to do his cold calling because he’d rather his prospects thought he was busy running the company, and far too busy (and important) to be arranging his own meetings. Interesting point isn’t it? Small businesses are the backbone of our economy. They’re a…

Alignment Between Sales And Marketing Is Improving

As buyers become more independent in their buying journey, sales and marketing alignment continues to be at the forefront of business operations to increase abilities to close deals and boost revenue. While alignment has been a challenge in the past, a new survey from Televerde reveals that a majority of sales professionals (62%) believe that sales and…

Benefits of Outsourcing Appointment Setting Services

Many businesses are turning to outsourcing because of the benefits that are provided when they do so. It cuts down on the amount of time that they spend on areas like marketing or  product support and allows them to focus on the more important tasks, such as closing the deal. Although there are numerous ways…

Top 3 Reasons Why Appointment Setting Will Increase Your Sales

  While appointment setting is an important job that delivers many benefits, many business owners still find the idea of calling your prospects or existing customers and offering them your products and services too frightening for them to act on it. And while some business owners are fine with the idea of setting the appointments by themselves,…

Online Campaigns Struggle to Target Women

Only half of UK online ad campaigns targeted at women actually reached them, according to a study of 60,000 campaigns across 20+ countries by measurement company Nielsen. Only 50% of ad impressions served in the UK that were meant for women were served to women, compared to the 62% success hit rate when targeting men….

How to use Logo Design to Enhance User Experience

The way we interact with brands is changing, and in turn, logo design has had to evolve. At one point a “one size fits all” approach was taken to logo design. The only place your company logo was seen was hanging high above your retail store. However, thanks to the rise of technology and fluidity…

How procurement can help rather than hinder innovation

Procurement professionals admit they slow down innovation and cite ‘digital’ as the toughest area to oversee, but with a collaborative approach procurement can also empower marketers. By Sarah Vizard 29 Jun 2017 7:00 am The relationship between marketing and procurement has never been an easy one. Marketers need to buy a huge array of marketing services but often…