Outbound Telemarketing is Critical For Today’s Marketers

Every organisation needs to show year over year growth. One of the primary tools that successful B2B marketing and sales professionals rely on is outbound telemarketing. And many organisations choose to use a third party professional team – we call this outsourced telemarketing. Let’s take a look at 3 ways B2B outsourced telemarketing can be the…

How Do I Measure the ROI of an Appointment Setting Campaign?

A key step in any B2B marketing campaign is measuring success.  Tracking objectives against outcomes allows you to measure conversion rates and, more importantly, the cost of each opportunity.  A lot of the time this is quite difficult to do – historically marketing was seen as a cost rather than an investment.  However telemarketing and,…

Marketing Problems and Woes? B2B Telemarketing is the Solution!

Are you finding that your company is in a slump as of the moment? Are you having trouble making ends meet and increasing your sales? If you are, then this could be caused by an ineffective marketing strategy. If you’re not using the right marketing approach and not hitting the right prospects, then you won’t…

Telemarketing – A Positive Outlook

Telemarketing can be a very powerful instrument when used to bring in customers, leads, or gathering information. It can be used by businesses and organisations in order to improve their sales revenue. Today, when a person would talk about telemarketing it would yield to a lot of negative feedback. But this is not entirely the case. When…

B2B Tech Marketers Have Work Cut Out for Them

  Product reliability and ease of use are key for business-to-business technology marketers, according to a recent survey of technology product and service decision makers throughout the United States. Four hundred B2B tech buyers participated in the survey, conducted for Lavidgeby WestGroup Research. Lavidge released the results on Thursday. Overall, 68 percent cited reliability as the…

Sales Appointment Setting Services

BANT qualified new business appointments Field sales teams are most effective when they are in front of clients, closing deals. What’s more, we know that badly researched, unqualified appointments are an expensive waste of time and cost your business money.  At Right Prospect we use BANT criteria (Budget, Authority, Need, Timescale) to ensure that your…

Outbound telemarketing market set to grow

Beancounters at Transparency Market Research(TMR) have been shuffling their tarot cards and have reached the conclusion that the Outbound Telemarketing Market will grow 3.7 percent a year until  2025 Apparently the global Outbound Telemarketing market is expected to reach a value of $12,201.4 million by 2025. . The global outbound telemarketing market, by geography, has…

Database Building & Validation for Marketing & Lead Generation

Database Building Services Poor quality or ‘dirty’ data means wasted time and money, inefficiency and slower results. Managing and updating your data accurately, regularly and legally enhances the possibility of generating profitable new business. Regular database cleaning & validation are critical to drive lead generation. Accurate list gathering and data building are essential to any outbound direct marketing or telemarketing campaign. Whether…

How to Ensure GDPR doesn’t damage your customer base?

I spoke to the Office of the Information Commissioner last week to ask what impact the new General Data Protection Regulations (GDPR) and changes to The Privacy and Electronic Communications Regulations 2003, (PECR) will have on businesses selling b2b Our business offers b2b telemarketing services to generate sales leads and we are not alone in selling business to business. Lots…