How marketing is working with finance to shake off the ‘us versus them’ attitude

While traditionally seen as adversaries pulling in different directions, today marketing and finance are forging close, collaborative relationships focused on delivering a shared vision for success. By Charlotte Rogers The relationship between marketing and finance is arguably one of the most important within any business. Traditionally perceived as an adversarial tug of war between marketing on…

What are the Major Benefits of Outbound Telemarketing Services?

  Updating customers with the latest product/service and offers is the best trick to strengthen your sales pipeline. Companies with effective marketing approach can enhance the business productivity and thus maximise revenue. Outbound telemarketing is a widely popular service that help companies in improving the customer base. With evolving trends and technology, it becomes very…

Online Reviews Matter to Consumers

Long before there were Social Media sites, way back even before there was the internet, consumers have relied on what others say about products and services. Whether it was advice from a neighbor or friend, a recommendation from a co-worker or family member or reading the latest Consumer Reports, people wanted to know about a…

How Telemarketing is great for lead generation for Financial Services

Companies in the financial services industry really know their stuff, but when it comes right down to lead generation and appointment setting, some of them need to brush up on the most important marketing strategies to leverage.   In any case, financial services are a hard sell for the reason that potential clients are usually…

Pepsi’s ad failure shows the importance of diversity and market research

The backlash over the Kendall Jenner ad shows marketers need an outside perspective, whether from an ad agency or by conducting thorough market research and reaching out to consumers. By Thomas Hobbs At last year’s Cannes Lions Festival, PepsiCo’s president Brad Jakeman energetically talked up its decision to form Creators League Studio, a new in-house content creation arm….

Ten tips for customer reactivation

Are you looking for the best ways to reactivate dormant customers and reduce churn? Here’s a roundup of the ten most effective practices today, in both business and consumer markets. Consider which of these may be the most applicable to your business, your customers, and your objectives. And don’t forget to set aside some budget…

How Empathy Will Grow Your Sales and Marketing Pipeline

  Marketing isn’t something you do to people; it’s something you do with people. You might be wondering: why am I saying this? A problem with marketing (and sales) is that we get clinical and treat our customers as objects to convert rather than people who need help. Our thinking can get off track in thinking about, “How do…

How marketers are stepping up to take control of media

Media transparency has become a major issue, but brands including Pernod Ricard, O2 and B&Q are taking steps to ensure they have more control and a better understanding of where their spend is going. By Thomas Hobbs Just a year ago, YouTube was seen as a safe place to put ad dollars and the idea that…

Morrisons on how staff are inspiring both its marketing and turnaround

Morrisons’ top marketer discusses the brand’s ongoing turnaround, the Amazon deal and his expectations for Christmas. By Thomas Hobbs With seven consecutive quarters of growth under its belt, the turnaround at Morrisons is in full flight. For the first six months of the year, its pre-tax profits jumped 40% to £200m while like-for-like sales rose 3%….

What to think about when pricing a product or service.

Getting the price of a product or service right is critical. Customers want to know they are getting value for money but businesses must ensure they’re not leaving any money on the table, so it’s a fine art.   By Nicola Smith “Of all the words associated with marketing, the one we should focus on the…

How to Upsell Your B2B IT Services

In the IT industry, it is all well and good expanding brand awareness and generating high-quality leads, but if you are enthusiastic about further developing the growth of your B2B Business, you need to focus on creating loyalty and retaining your existing customers. Your sales team have already made tremendous efforts in building your client base, and…