How to Increase your B2B Telemarketing ROI and Profitability

Companies within the B2B industry know very well that business growth wouldn’t be possible without an effective lead management platform. This is more true especially now that competition has become tighter and fiercer. Productive means of customer engagement are a necessity in achieving a good flow of revenue. Outbound marketing methods are still widely practiced, with…

TELEMARKETING BEST PRACTICES FOR UP-SELLING & CROSS-SELLING

Up-selling and cross-selling are a key part of sales in any company. It is the perfect way a company capitalises on its existing base of customers. It is easier to up-sell to existing customer than acquiring new ones altogether. Since you already have an established relationship with your customers, they are likely to buy that…

5 Tips To Achieve Successful Telemarketing Outsourcing

So, congratulations if you’ve decided to outsource a task to a company that is outbound. You are now definitely a step forward in the game of closing sales with your customers through appointment setting and relationship building with them. But, wait, you must be aware that outsourcing telemarketing can at times become very tricky to…

Guide to B2B Telemarketing

If you’ve never heard of B2B telemarketing before, then you’ve found the right place to be at this very moment. This post is going to talk about what B2B telemarketing is, how you can get it for your own company, and what you can get from it. What is B2B telemarketing? – Quite a simple question. Basically,…

Is B2B Telemarketing Effective?

What are the most effective B2B lead generation tactics? How about social media, content marketing and search engine optimization? Nope. These shiny new tactics have their place, but according to research depicted in the chart, they pale in comparison to some good old-fashioned tactics. Ranking in the first, second and third spots for B2B lead generation are…

How brands are taking advantage of innovations in market research

From neuro-research and behavioural economics to sensory insight and even programmatic, Marketing Week explores the latest techniques for market research. By Steve Hemsley Behavioural Economics Researchers want to explore the cognitive theories that underpin how a brand’s target audience interprets the world around them and the marketing messages they are exposed to online and in-store. These…

Giffgaff’s Halloween salon is back from the dead

  Mobile network company Giffgaff took over Soho’s WAH Nails, reviving the salon for a second year to tie in with their ‘2AM’ campaign film. Posted and presented by Simon Clegg of Right Prospect Ltd   #b2btelemarketinguk #b2bappointmentsettinguk #telemarketinguk #appointmentsettinguk #rightprospect

When less is more

Business is on the up. As a result, more companies are increasing sales and marketing activity to generate more business. However, are you getting through to the right person, at the right time, with the right message?  Increased competition across all markets means more marketing messages, more calls, emails, social media activity and lots of other…

UK exports to the USA after Brexit

The result of the UK referendum that took place on the 23 June 2016 generated a turbulent reaction from the British public and global businesses alike. The ratio of Leave to Remain voters has not only divided the nation, but the political earthquake created by the Brexit result has also had an immediate, negative effect…

B2B marketers lack confidence in content marketing effectiveness

Only a quarter of B2B marketers think their company’s content marketing approach is ‘extremely’ or ‘very’ successful, according to research from the Content Marketing Institute. In its annual Content Marketing Benchmarks Budgets and Trends – North America report, the CMI revealed more than half (53%) of respondents ranked the success of their content marketing approach as ‘moderately successful’….