Benefits of Outsourcing Appointment Setting Services

Many businesses are turning to outsourcing because of the benefits that are provided when they do so. It cuts down on the amount of time that they spend on areas like marketing or  product support and allows them to focus on the more important tasks, such as closing the deal. Although there are numerous ways…

Top 3 Reasons Why Appointment Setting Will Increase Your Sales

  While appointment setting is an important job that delivers many benefits, many business owners still find the idea of calling your prospects or existing customers and offering them your products and services too frightening for them to act on it. And while some business owners are fine with the idea of setting the appointments by themselves,…

Online Campaigns Struggle to Target Women

Only half of UK online ad campaigns targeted at women actually reached them, according to a study of 60,000 campaigns across 20+ countries by measurement company Nielsen. Only 50% of ad impressions served in the UK that were meant for women were served to women, compared to the 62% success hit rate when targeting men….

How to use Logo Design to Enhance User Experience

The way we interact with brands is changing, and in turn, logo design has had to evolve. At one point a “one size fits all” approach was taken to logo design. The only place your company logo was seen was hanging high above your retail store. However, thanks to the rise of technology and fluidity…

How procurement can help rather than hinder innovation

Procurement professionals admit they slow down innovation and cite ‘digital’ as the toughest area to oversee, but with a collaborative approach procurement can also empower marketers. By Sarah Vizard 29 Jun 2017 7:00 am The relationship between marketing and procurement has never been an easy one. Marketers need to buy a huge array of marketing services but often…

What Richard Branson learned when Coke put Virgin Cola out of business

Richard Branson was already involved in publishing, music and the airline industry when he decided he could get into the beverage industry, too. In 1994, an aspiring soda maker had Branson try a blind taste test between his own concoction, Coke and Pepsi. Branson liked the homemade recipe best. Next, Branson administered the same taste test…

What to see at the Festival of Marketing

The Festival of Marketing, which this year is taking place in Tobacco Dock in London on 4 and 5 October, features more than 200 speakers across 12 stages. The first agenda has been released today (1 August), showing top marketers from brands including John Lewis, Unilever and Direct Line, as well as disruptors such as Starling…

Getting the most out of cross-promotion

South African winery Jordan Wines invested in London restaurant High Timber to enable extensive opportunity for cross-promotion with minimal marketing spend. In the next of Marketing Week’s series on shoestring marketing, co-owner Kathy Jordan outlines the strategy. Brand partnerships that provide scope for cross-promotion are often an effective way of marketing on a small budget….

Why the WPP hack could damage big data’s rise

  Hacks are becoming common news these days. Scarcely a month goes by without another major corporation being hacked, whether for financial gain, political or terrorist motivations, or simply mischief. There was the ‘WannaCry’ attack of May, which affected Windows machines at the NHS, Deutsche Bahn, FedEx and Telefónica. And last month, of course, advertising giant…

How long should my telemarketing campaign run for?

If you’re considering running a telemarketing campaign for the first time or introducing a new product or service specific campaign to an existing telemarketing strategy, one of the first questions is ‘How long should it run for?’. Too short and you don’t give it enough traction to get results.  Without enough time to call through…

How to Solve the Challenges of Managing a Remote B2B Sales Team

Last year’s Global Leadership Summit predicted that more than half of all employees will work remotely by 2020. For companies used to having a centralized sales force, the move to a remote structure and organizational design has presented sales leaders and their front-line managers unique challenges. Here, we discuss the key challenges of managing a remote sales…